A ground-up luxury basics brand built from fabric to final sale. We partnered with ANIMUS VOX from concept to launch, handling every touchpoint of the business—from sourcing premium fabrics in China to overseeing hand-cut and sewn garment production with our manufacturing partners. Our role spanned branding and creative direction, paid digital strategy, ecommerce development, website build, and packaging design. This was a fully immersive 0-100 venture where we transformed raw materials and vision into a cohesive luxury brand, managing manufacturer communications and ensuring every detail reflected the elevated quality at the heart of ANIMUS VOX.
