Blending Streetwear, Sport, and Culture on a Global Stage

I was flown to London to shoot the editorial campaign for StreetX’s Slanted Collection, a bold drop pushing the brand further into the international streetwear spotlight.

Working closely with StreetX founder Daniel Bradshaw, I directed and photographed a diverse cast of rappers and local talent, ensuring the visuals reflected both StreetX’s Perth roots and London’s unique cultural energy. From scouting to directing talent, I was deeply involved in the creative direction, shaping a lookbook that felt authentic, raw, and editorially sharp.

While in Europe, I also captured Craig Jones at the Euro Trials for the Craig Jones Invitational — producing a complementary set of fight-driven content that reinforced StreetX’s crossover between fashion and combat sports.